Label design is heading towards to personalization and diversity. Embossed logos are increasingly used on labels, corporate colors are popular. Cork and wood materials as well as faux leather are trendy. Beside the personalization, affecting of consumer’s emotions is one of the main trends in the label design, too. “Beverage and food labels need to be more personal. The customer is always connected with a particular community or he is vice versa looking for the exceptionality”, Ladislav Koutňák, sales and marketing director at S&K LABEL, confirms the trend towards personalization.