Kofola is one of the best examples of successful restoration of a traditional Czech brand. It is a very dynamic and innovative company, not only in terms of acquisitions and new products but also of their packaging. The person in charge of production and operations including
new technology procurement is René Musil. We asked him a few questions in connection with the acquisition of some unique packaging technologies. Marketing Director Jiří Vlasák participated in the interview, his answers complement the insight into the entire issue.