
Model Obaly, a member of the Model Group, started the operation of the fourth hall for solid and laminated cardboard production this March. An eight-color offset printing press 106 and an advanced litho-laminating line Asitrade have strengthened its machinery, the company
has included laminated double wall corrugated to its portfolio. In addition, activities of an innovation center focusing on the packaging solutions development have commenced in the new hall. We spoke with Radovan Wicha, head of marketing, on its specifics and possible ways of how to differentiate from the competition by creative packaging.