The second part of the Innovation Village conference, held under the theme “Innovation as a revenue accelerator” this year, focused on packaging and its role in the FMCG development process. Presenters offered to listeners insights and experiences gained by their companies and themselves dutiny creation of a package that sells. Since the innovation of packaging design is a tool for increasing the visibility of the brand in the market, speakers quoted a number of examples from domestic as well as foreign markets where a redesigned package sends essential information not only to the consumer but also to its competitors.