
Earlier this spring, Budweiser Budvar began to supply the Czech and export markets with beer in completely new packaging. This redesign was carried out in accordance with Fundamentals changes of the brand’s communication launched already in 2010. The brewery decided to streamline all its packaging, including plastic crates. We talked to Budweiser Budvar’s innovation manager Marek Honetschläger not only about the importance of this redesign.