Current theme: electronics under scrutiny
Electronics commodities include not only small products such as memory cards but also large fridges of weight of up to 150 kg. These are just extremes to illustrate the commodities of hundreds of items. The diversity of goods is naturally reflected in the demands on sophisticated logistics and packaging.
Handling logistics and sales of diverse commodities is demanding from other reasons, whether it is appeal of the goods attracting thieves or the fragility of most of the products, which are thus susceptible to damage. All these challenges are to be met in packaging and logistics of electronics.
In today’s computer age, almost all of us encounter circuit boards. To simplify, circuit boards serve to fix and connect electronic parts. Although manufacturing and fabrication nowadays have many alternatives, one of the options for data transfer on the board is to squeeze a special paste through a template. Thus, even in electronics, screen print, one of the oldest technologies, can be applied.
Main theme: advertising role of packaging, POS/POP communication
The most vital selling point for companies selling goods with fast turnovers have recently become the sale points of super- and hypermarkets. Chain stores have won a dominant position on the market. Given the amounts of goods on offer, manufacturers have no other option than to keep trying to attract customers by various impulses. One of the options of drawing customer’s attention and to motivate them to immediate purchase is doubtlessly materials of sale support, called POS/POP. Probably the most controversial tend of the present in sales promotion is constant pressure on the lowering of production costs of POP/POS material production.
A wrong packaging construction can without exaggeration lower the impact of any campaign and otherwise excellent product can get a handicap in competition with others just because of its imperfect or user-unfriendly packaging or because of packaging unsuitable for sale in chain stores.
Packaging construction is thus of great importance – in moment of purchase and during use. While Tetrapak is a company with history of over 50 years and makes for a billion packaging empire, the British company Burgopak is a new player: five years back, it was literally a garage company. The new packaging system (pull/pop, called Burgopak) developed by the company had a major handicap: in order to secure proper functioning, total precision of manufacturing and choice of materials were necessary. These limits caused that in the first seven years of its existence, Burgopak system was assembled manually and yet provided its clients with over 40 million pieces of packaging.
Two years ago, Burgopak in collaboration with the Swiss company Bosch Sigpak started developing an automatic production line for the completion of the PocketPak packaging for the pharmaceutical industry Brecon, a branch of AmerisourceBergen, USA. The production line has an annual capacity of over 20 million PocketPaks of various sizes and varying types of blisters. Currently, testing operation is running and first mass orders are being placed, strategic negotiations with international pharmaceutical companies are about to happen, including projects for implementation of the new machinery into their plants, which is just what Tetrapak does now.
Advertising displays are often mention in connection with POP/POS materials (point of sale or point of purchase) which represent a collection of advertising materials and products used on site to promote a specific product or product line. We talked to the executive director Peter Mikeš about the trends in manufacturing of displays.
In general, labels can be defined as a cut-out or chiseled printed paper or plastic object. Based on the means of production and application possibilities, several kinds of these often impossible-to-overlook auxiliary packaging elements are defined. Despite new application possibilities represented by shrink sleeves and IML labels, the most common kind of labels is self-adhesives. A new trend in advertising use of labels is 3D labels.
Design and print is identical to that of regular labels. That means that in the process of preparing data for print, the basis is design in vector curves. The design is usually done in Adobe Illustrator, less commonly in CorelDraw. The print can be, after necessary pre-print adjustments, conventional; however, in order to minimize the expenses, digital print is usually employed. It is only once the 2D label is printed that it is converted to 3D. Surface adjustment is done by transparent elastic resin. Three-dimensional labels can also be manufactured manually.
Packaging as an added value – Carton Awards 2008
At the 41st edition of the congress of fold-ups manufacturers in Marseille, France, winners of the Pro Carton / ECMA competition were awarded the Carton Awards 2008. The awards for packaging that truly present packaging as an added value were given to the best packaging in the following categories: beverages, confectionery, pharmaceutics, shelf ready packaging and displays, food, other. The award in the tobacco products was not given as none of the submitted items reached the level to be considered by the jury. The most submitted items were in the categories beverages and confectionery. Finally, awards were given in such categories as sustainable development, the most innovative design or the best employment of paste-board and the Carton of the Year for the best submitted item in 2008. vytisknout článek odeslat článek e-mailem
From 12th – 14th November, the Nuremberg trade fare hosted the most important event for manufacturers and distributors of beverages this year – 48th expert trade fare of beverage industries BRAU Beviale 2008. Th
e event was visited by 1394 exhibitors (48% from abroad) who occupied the space of nine fare trade halls, i.e. 80 000 m2. The increase in let space since last year was 1100 m2. The increase interest was also on the part of visitors, the turnout was almost 35 000. Almost one third of the visitors were from abroad.
Along the exhibitions themselves the trade fare offered a number of off-programme events. One of the main events was the BRAU Beviale gala evening with European Beer Star Award giving. Apart of the experts’ forum and workshops, during the first day of the trade fare, the Packaging of the year 2008 was given for the best packaging solutions in the German market.
This year’s Emballage World Packaging Exhibition welcomed almost 100 000 visitors, 30% of which came from the food processing industries. Commentators state that the 38% international visitors and 60% representatives of higher management and decision-making managers make the Paris-based November trade fare once again the starting point for implementation of further innovations in the packaging sector.
One of the main trends manifesting itself in almost all exhibited projects was the manufacturers’ attempt at limiting the impact of production and the final products on the environment.
When we speak of digital print of packaging, it usually concerns print of labels (including shrink sleeves), plastics and plastic foils (the border between rigid and flexible plastic can be indistinct, from the point of view of print, it can be defined by the possibility of coupling on a roll), aluminum foils, layered materials of the Tetrapak kind (the characteristics of their surface are similar to those of smooth cardboard or thicker plastic materials), paste-boards and smooth cardboards (while smooth cardboard are closer in its print characteristics to paper than to paste-board) and finally other materials, such as wood or glass, from which packaging is made. In the case of glass, we speak of printing of the final packaging, in the case of wood, it is usually printing of individual components of the final packaging. Out of the listed materials, digital print is most commonly used for printing of labels; it is breaking through in printing of cardboard and plastic substrates including foils. So far, it is not significant in printing of tetrapaks, glass or wooden components. Digital print can be basically divided into laser (toner) and inkjet (ink), while it is the inkjet print that dominates in print of packaging.
vytisknout článek odeslat článek e-mailem
From 17th – 20th September, Marseille, the largest city and harbor of Southeast France, hosted he 41st edition of the annual European Carton Makers Association (ECMA) congress. The fact that France is famous not only for her cuisine and wines but also by her production of luxury goods decided, according to Mark Collet, the president of ECMA, for France to host this year’s edition, entitled The Beauty of Cartons.
In the course of two days 179 visitors from 22 countries could see 11 presentations divided into four sections: Macro Trends, Sustainability and Innovation, The State of the Business and the Luxury of Having Cartons.
Terrorist attacks of 9/11 meant tremendous shock for the whole world and especially for the USA. Following the attacks a number of laws, rules and measures were taken to reach higher security. These changes naturally apply to the sphere of cargo transport. This is also the reason why sealing grows in importance for cargo and parcels heading across the sea and also for logistics within the EU, which is primarily road and railway transport.
Georg Utz created box Medium for its clients from the automobile industry. It enables placement of special fixation molding and foam battling for perfect protection of transported parts. The construction of the box was developed in collaboration with DaimlerChrysler. Its typical characteristic is special fixation moldings on the inner sides of the walls serving to anchor vacuum-shaped fixation fillings. These boxes proved themselves especially during transportation of Mercedes class E and A. They were used to transport sumptuous parts of interior equipment from various suppliers to the finishing assembly line of the DaimlerChrysler plant.
Which kind of beverage packaging is preferred by the young? Is there any difference between consumer habits in Czech and Slovak university graduate? Or isn’t there any? These questions formed the base for an analysis and evaluation of consumer habits of young economy majors, conducted through marketing research. One of its components was exploration of shopping behavior from “environmental-economical” point of view.
Two hundred respondents from Bratislava and Prague were selected as representative sample of young university students who are likely to be responsive to environmental issues and simultaneously are consumers with modern lifestyle and needs. It is also possible to assume that the inhabitants of the two capitals share a similar daily schedule and consumer habits and similar needs.
Packaging and education
In November, Prague headquarters of Heidelberg hosted a two-day seminar Manufacturing packaging from smooth cardboard. The seminar was led by Pavel Franko, a young, yet well respected expert in the field of machinery for finishing of packaging and other products, particularly paper-based, cartons and cardboard. Prior to his relatively recent entry to Heidelberg he was a business director of Strati, who specialize in import and customization of Japanese and Chinese machinery for this segment. The seminar was accompanied by well-prepared materials which were both printed out and presented from a beamer, including short instructional clips and animations.